My name is Maddie Carff, and I recently graduated from Cal Poly Pomona with a B.F.A in Graphic Design.
Cogito Ergo Creo: Latin for ‘I think therefore, I create’. This phrase is based off of Descartes’ ‘I think therefore, I am’. I tend to feel that if I’m not creating something, then I’m not truly living my life. What I make are the physical manifestations of my ideas, my perception of the world I live in, and the life I’ve lived. I am constantly seeking to learn new things, and to expand the depth of my creativity. As a graphic designer in such a dynamic and ever changing field, I feel it is extremely important to absorb as much knowledge as possible, and to share it with those around you. It is the only way to improve. These inputs of information cause me to think, and thus create.
I think, therefore I create
I had the pleasure of designing everything for the Burke-Padgett wedding from the get go. I designed their monogram and everything else stemmed from that. This project was very enjoyable and satisfactory. I got to work closely with the bride to make sure all the wedding needs were met. The monogram was the beginning of the brand for the wedding, and I think it translated nicely across all the facets involved with the wedding.
This was a packaging case study with an emphasis on integrating technical illustration practices with design and function. The product featured is surf wax. The large hexogonal box contains several smaller boxes to make them easier to transport. The smaller boxes each pertain to a specific type of wax. The white box is the base wax used on all surf boards, and the other boxes are corespondingly color coded to the tempurature of water they are most appropriate for. I really enjoyed working on this project with my partner, Kelly Kerler, it was very enlightening and I learned a lot.
This project was a study on the topic of Image Appropriation. We were tasked with researching and defining what we understood Image Appropriation to be, and what it meant to us. Then we were to design a piece that would communicate our thoughts on the topic. I found that image appropriation (taking/stealing/using other artist's work without their consent) tended to happen most frequently when the artist either didn't know what to say, or they didn't know how to say what they wanted to say. So I designed a calendar that would help the user 'find their voice'. Each month has a theme of sorts specific to Image Appropriation and each week within that month has a task for the user to complete. The theory being that by the end of the year the artist/user would have found their voice and be able to properly communicate without appropriating from other artists.
Maddie Carff © 2016